The National Franchise Congress

Client: First Formula
Application: Online survey and brainstorming session
Number of people invited to participate in survey: 1,000
Duration of survey: Four weeks
Number of participants in Spilter session: 180
Duration of Spilter session: One day
Set-up: Separate tables with one PC per table
Location: De Galgenwaard stadium in Utrecht

The challenge
The client organises the National Franchise Congress in the Netherlands each year, creating a knowledge platform for all franchisers. Prior to the congress, the client wanted to know what the franchisers have on their minds, so that these issues could be discussed during the congress in an innovative and positive manner.

Why did they choose Spilter?
The client wanted to conduct a survey in advance and believed it was important that the congress participants have input in the programme. He also wanted a report of all ideas. These requests could be achieved easily with Spilter.

The project
A large online survey was conducted with Spilter among approximately one thousand franchisers prior to the congress. They were asked questions about financial information, sales channels, benchmarks and cooperation. The participants could also specify which subjects they would like to see discussed during the congress. During the congress, a brainstorming session was held among one hundred twenty participants, spread over tables of ten people each, all at the same time. The ideas that were generated at each table were entered into Spilter. In this way, all participants could see the responses from the other tables, both on their laptop as well as on the big screen. They could also log in individually during the break to give their own opinion about the ideas that had been generated.

What did they achieve with Spilter?
By conducting an online survey in advance, the National Franchise Congress was a success with very satisfied participants who saw that the problems and ideas each of them had brought to the table had been discussed. The participants received a report during the congress that contained all the ideas and the results of the online survey.

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